13 Latinx Makeup Brands to Try ASAP (2024)

The Latinx community have always been innovators and trendsetters when it comes to makeup, hair, and nails. So it only makes sense that there would be genius products and entire brands dedicated to serving the specific needs of the Latinx community. From bold eyeshadow palettes to the softest makeup brushes, the products ahead can all be found in our editors' beauty stashes. Here, we rounded up 13 of our favorite Latinx-owned beauty brands to support now and forever. Scroll through to find your next beauty obsession.

Gabriela Hernandez started Bésame Cosmetics in 2004 with the intention to deliver beautiful andretro-inspired makeup. She succeeded. While theBésame lipsticks are arguably a cult-favorite, we're equally obsessed with this cream blush. Have you ever seen a blush thisbeautiful?

Started by makeup artist and beauty influencer Angel Merino, Artist Couture calls itself the"Glow Authority." Like this Caliente palette, you can count on Artist Couture makeup to be equal parts bold and fun.

Latina makeupartist Rea Ann Silva turned a pink makeup sponge company into a beauty powerhouse with her brand Beautyblender. We hoard the blenders, but we love the concealer for the thoughtful shade range and expert coverage.

Camila Coelhois a Brazilian-American beauty and styleinfluencer. Her new brand Elaluz focuses on clean, easy-to-use makeup and skin products that help you glow. This lip and cheek stain looks ultra-natural and is so pretty.

Selena Gomez launched Rare Beauty this year, a makeup brand aimed at highlighting natural, unfiltered beauty with a focus on mental health initiatives. We love this liquid highlighter because it leaves the prettiest shimmer without looking overdone.

Lora Arellano and Dana Bomar created Melt Cosmeticsin 2012to bring highly-pigmented, unapologetically bold makeup to the world.The Melt collection includes colorful eyeshadows, lipsticks, and highlighters to craft any number of looks.

Sigma Beauty launched with one brush in 2009, and now it's one of our go-to brands for every beauty tool we need.Created byDr. Simone Xavier and Rene Xavier Filho, Sigma focuses on three things:quality, function, andinnovation.

Jessica Alba's lifestyle brand helped usher in the clean beauty movement, but the makeup is greatby any standard. Finding a clean mascara that lasts more than a few hours is a challenge, but Honest's mascara and primer duo will make you a believer.

Afro-latina brand Luna Magic is founded by sistersMabel and Shaira Frías. Itcelebrates Caribbean and Latin American culture with bright eyeshadow palettes, faux mink lashes, and fun accessories.

Joanna Rosario-Rocha andLeslie Valdivia started Vive Cosmetics in 2016 after seeing the lack of representation of the Latinxcommunity in the beauty industry.Along with creating gorgeous highlighters like the ones above, Vive Cosmetics aims to be inclusive of all different skin tones and more representative of people of color.

Golden Dream Beauty was created byVenezuelan beauty influencer Ydelays.The collection of lashes are cruelty-free, vegan, and can be worn again and again.

Founded by Diana Briceno in 2017, Mia del Mar is a Miami-based brand full of fun makeup and skincare filled withtropical ingredients. Check out theeyeshadows, which have incredible staying power and color payoff.

Alamar Cosmetics, which was founded by makeup artistGabriela Trujillo, was made with the Latinx community in mind. Its colors and shades suits everyone, no matter your skin tone. Pick up one of the lip glosses and lip linersthe next time you're on the hunt for a great nude.